Brand listening
Social listening across every channel. Track brand mentions, keywords and competitors in real time — catch issues early and join the conversations that matter.
What you can track
| Tracker type | Use it for |
|---|---|
| Brand mentions | Every time someone talks about you — praise and complaints. |
| Keywords | Topics, campaigns, hashtags or industry terms you care about. |
| Competitors | Rival brands’ launches, campaigns and sentiment shifts. |
Setting up a listener
- Open Brand listening from the main navigation.
- Create a tracker with your keywords or brand terms (include common misspellings).
- Choose which channels to monitor.
- Review the live stream; jump into conversations from the inbox.
From signal to action
- Complaints → assign to support in the inbox, respond publicly then resolve privately.
- Praise → thank them, and consider resharing with permission.
- Competitor moves → brief the team on the idea board.
- Trends → turn rising topics into scheduled posts.
Act fast: Turn on notifications for your brand terms so negative mentions reach you before they spread.